My first review - I just got my first order about 20 imps today!  Bear with me, I'm new to this... 
  
On Paper: immediately almost overwhelmed by a super sweet, rich black cherry smell - like, black cherries in syrup smell.  But that faded almost completely after about a minute or so.  Dried down to a sweet and mellow but spicy kind of note - reminded me of chai, or maybe chinese 5 spices mix?  The name definitely fit the smell, I could just smell the atmosphere of some place where lots of people are drinking teas and eating fragrant foods, with nag champa burning in the background... (okay reminded me a little more of Chinese fragrances than Japanese ones)  Reminds me of Opium, sort of. 
  
On Me: the rich black cherry smell overpowers and then fades away down to the same sweet and mellow, musky kind of scent, which I was sort of enjoying until my husband came home and said I smelled like patchouli, which he really doesn't like on me.  After that, I was kind of eager to take it off, and I'll give this scent one thing: if you like how it dries down, it definitely has staying power.  A few scrubs and 5 hours later and this stuff is still clinging to my wrists, I'd say at least half as strong as the original application.   
  
Shame really, I want to try some of my other imps!  That and it's sort of giving me a headache...