i received a ton in the mail, various imps and bottles, and i have to say this was my favorite.  
  
in the bottle: it smells musky to me...like my grandma wearing imari from avon (which isnt a bad thing).  
  
dry: it smells like cherries and musk mingled together, the amber really comes out but the pungent smell of the musk pretty much dominates this heady scent.  
  
wet: the amber and musk, on me, come out a bit more. its a very strong scent where a couple little rubs will do. 
  
overall: love it. absolutely love it and may buy a couple bottles, one to drop liberally on myself and the other to age in a darkened corner.