Initial sniff in the imp it was SUPER STRONG.  I had to step back.  I applied a bit and OooOoOoO cocoa! It smelled good, then the incense-y and smokey smell came.  As it's drying down, more incense, less cocoa   I kind of like it, because I like incense, but hmmm.  We shall see how this goes. For now it's in my so-so pile.